AGM & PR Excellence Awards

PRST ANNUAL GENERAL MEETING 2025

“Public Relations Beyond the Basics: Driving Change and Building a Better Society”

The Public Relations Society of Tanzania (PRST) is set to host its Annual General Meeting (AGM) on 21-22 March 2025 in Dar es Salaam. This highly anticipated event will bring together PR professionals, corporate leaders, government representatives, and key stakeholders to discuss the future of public relations in Tanzania.

This year’s AGM holds special significance as it will focus on two critical issues: “The State of PR in Tanzania” and “Parliamentary Recognition of the Profession.” These discussions will help define the future of PR and communication in the country, setting the course for professional growth and industry recognition.

AGENDA FOR AGM 2025

Assessing the Current State of PR in Tanzania

Public relations in Tanzania has evolved significantly, with professionals playing an increasingly strategic role in corporate reputation management, public policy, and crisis communication. However, challenges such as limited professional recognition, undervaluation of PR functions, and the need for standardized regulations persist. This AGM will provide a platform for analyzing these issues and charting a path for industry advancement.

Advancing Parliamentary Recognition of PR as a Profession

One of the key objectives of this AGM is to advocate for the official parliamentary recognition of PR as a regulated profession in Tanzania. Unlike law, medicine, or accounting, PR currently lacks formal legislative backing. Establishing PR as a recognized profession will enhance credibility, create structured career pathways, and uphold ethical and professional standards across industries. Discussions will focus on how PRST can effectively engage policymakers to achieve this milestone.

Strengthening Professional Standards and Ethics

A well-regulated PR industry benefits both professionals and the public. By establishing clear professional standards and ethical guidelines, PRST aims to foster responsible communication practices that build public trust and corporate integrity. The AGM will highlight the importance of self-regulation and policy frameworks in advancing PR excellence.

Empowering PR Professionals with Knowledge and Opportunities

The AGM will feature expert discussions, case studies, and best practices from leading professionals. Participants will gain valuable insights into emerging trends, digital communication strategies, and innovative approaches to brand management. This knowledge-sharing opportunity will empower PR professionals to enhance their skills and stay relevant in an evolving communication landscape.

WHY ATTEND THE PRST AGM 2025?

The PRST AGM 2025 is more than just a meeting—it is a defining moment for the PR industry in Tanzania. By attending, you will:

✅ Contribute to shaping the future of PR in Tanzania

✅ Support efforts to secure official parliamentary recognition for the profession

✅ Gain insights into industry best practices and emerging trends

✅ Understand the current state and future of PR in Tanzania

Join us as we take PR in Tanzania beyond the Basics—Driving change and Uuilding a better Society.

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